Manufacture approved price ( MAP)
MAP stands for Manufacturers Approved Price. We are bound by that when we sign up as a dealer with that Company. I honor the MAP as it is an agreement I made with the Manufacturer. However, some products when purchased through a Distributor do not require the MAP. Also, some products may be discontinued, and the MAP is removed.
Also, some of my products were purchased in past yeasr the MAP was lower when I purchased them so my price reflects the MAP at the time I purchased those products.
When you see on some store where it says "See price in Cart" they are violating the MAP because the spiders that crawl the internet and catch MAP violations can not creat a Cart, so the sell can sell below MAP and not get caught. I don't do that.