MAP stands for Manufacturers Approved Price. We are bound by that when we sign up as a dealer with that Company. I honor the MAP as it is an agreement I made with the Manufacturer. However, some products when purchased through a Distributor do not require the MAP as they may be discontinured and the MAP is removed.
Also, some of my products were purchased as much as two years ago the MAP was lower when I purchased them so my price reflects the MAP at the time I purchased those products.